La empresa Kentico software anunció una muy interesante  iniciativa llamada  “Tree for Bugs”.  Según explican en un comunicado de prensa, van a plantar un arbol por cada bug que tenga su software.  Bien por la ecología y tambien por la estrategia de marketing que han tenido. Personalmente como programador, podria colaborar con miles de bugs desinteresadamente.

Url: http://trees.kentico.com

Comunicado de Prensa:

Kentico Software, the Web content management system vendor, today announced it will plant a tree for every bug found in the latest version of Kentico CMS for ASP.NET. The company also promises to fix all reported bugs within 7 days.

Nashua, NH (PRWEB) August 30, 2009 — Kentico Software will plant a tree for every bug in Kentico CMS 4.1 reported by clients and it al”We are very confident about the quality of our Web Content Management platform. Although we can hardly eliminate all bugs, our goal is to minimize their number and fix them within 7 business days, so that we can provide a stable and reliable solution to our clients,” explains Petr Palas, Kentico CEO. “We want to encourage our clients to report all bugs they encounter. And we decided to give back something that everyone on the planet will benefit from – new trees,” he adds.

“We are very confident about the quality of our Web Content Management platform. Although we can hardly eliminate all bugs, our goal is to minimize their number and fix them within 7 business days, so that we can provide a stable and reliable solution to our clients,” explains Petr Palas, Kentico CEO. “We want to encourage our clients to report all bugs they encounter. And we decided to give back something that everyone on the planet will benefit from – new trees,” he adds.

“Kentico is great to work with; it’s a reliable and stable CMS that has been developed using best practice techniques and is thoroughly tested.” said Andy Dale, Senior Web Developer at Last Exit, the leading interactive agency in London, U.K. “As version 4.1, it is a mature product with the features and a level support that has helped us to deliver a wide range of successful websites.”

The company will publish photos of the planted trees in December. They will plant at least 100 trees, although they expect that the number of reported bugs will be much lower. All information about the initiative is available at http://trees.kentico.com.